Stop Big Tobacco’s Targeting of Kids

“Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens.” — Philip Morris, 1981.

The tobacco industry has specifically targeted young people to replace older smokers who either quit or die.

  • If you see tobacco ads in your family’s magazines, rip them out and write to the editor or publisher. Ask them to protect their readers by refusing to promote a product that will prematurely kill one of every two users. 1 2
  • Write or speak to store managers/owners to ask them to remove tobacco advertising within children’s view (eye level of three feet or below), and away from candy displays.
  • If you see candy cigarettes, bubble gum cigars or other tobacco look-a-like items being sold, explain to the manager/owner how these products send the message to kids that smoking is fun.
  • If you see smoking depicted in movies rated G, PG or PG-13, write to the movie studios to express your displeasure.
  • Find out what your local tobacco control organization is doing and how you can get involved.
  • References

    1. Centers for Disease Control and Prevention, Best Practices for Comprehensive Tobacco Control Programs, 2007.
    2. Doll, R., Peto, R., Boreham, J., Sutherland, I. "Mortality in Relation to Smoking: 50 years' Observations on Male British Doctors," British Medical Journal, 2004.
    3. Federal Trade Commission Cigarette Report for 2006, Washington, DC: GPO, 2009.
    4. Federal Trade Commission, Smokeless Tobacco Report for the Year 2006, Washington, DC: GPO, 2009. Data for top 5 manufacturers only

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