Our Impact

Breaking news: FDA makes lifesaving move to ban menthol cigarettes and flavored cigars

FDA Commits to Evidence-Based Actions Aimed at Saving Lives and Preventing Future Generations of Smokers

“Banning menthol—the last allowable flavor—in cigarettes and banning all flavors in cigars will help save lives, particularly among those disproportionately affected by these deadly products." -Acting FDA Commissioner Janet Woodcock, M.D.

We Are Not Profit

For too long, Big Tobacco has been strategically killing the Black community with menthol cigarettes. It's time to make things right.

Flavors Hook Kids

Four out of five kids who vape nicotine use flavors. Learn how to talk to your kids about vaping and how to help end the youth vaping epidemic.

In the news

NY Times

Vaping Links to Covid Risk Are Becoming Clear

NY Times

Smokers and Vapers May Be at Greater Risk for Covid-19

ABC News

E-cigarettes highlight the challenges of dealing with plastic waste

The Atlantic

Vaping’s Plausible Deniability Is Going Up in Smoke

NBC News

What is in a vape? Everything you need to know

Salon

Study raises concern about e-cigarette waste

PBS

What are symptoms of vaping-related lung disease? Answers to your e-cigarette questions

NY Times

Menthol Cigarettes Kill Many Black People. A Ban May Finally Be Near.

Spotlight

If you smoke or vape and get the COVID-19 virus, you increase your risk of developing more severe COVID-19 symptoms

Read article

Governor Gavin Newsom Signs Executive Order to Confront Youth Vaping Epidemic

Menthol and the Black Communities

E-cigarettes: Tobacco Industry's Gateway to Addiction

The tobacco industry's products kill more African Americans annually than AIDS, alcohol, car accidents, illegal drugs, murders and suicides combined.

Learn more

New 2019 law means smoking and vaping are prohibited in most areas in California state parks and beaches.

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