Our latest efforts

Governor Newsom Signs Landmark Bill to End the Sale of Flavored Tobacco Products in Stores

We Are Not Profit

For too long Big Tobacco has been strategically killing the Black community with menthol cigarettes. It’s time to make things right.

Flavors Hook Kids

Four out of five kids who vape nicotine use flavors. Learn how to talk to your kids about vaping and how to help end the youth vaping epidemic.

In the news

LA Times

California bans flavored tobacco sales in response to a surge in teen use

NBC News

Teen vapers up to 7 times more likely to get COVID-19 than non-e-cig users, says new Stanford study

Scientific American

Smoking or Vaping May Increase the Risk of a Severe Coronavirus Infection

NY Times

Smokers and Vapers May Be at Greater Risk for Covid-19

Good Morning America

Coronavirus creates challenges for those who want to quit vaping

ABC News

E-cigarettes highlight the challenges of dealing with plastic waste

The Atlantic

Vaping’s Plausible Deniability Is Going Up in Smoke

NBC News

What is in a vape? Everything you need to know

Salon

Study raises concern about e-cigarette waste

CNN

After vaping-related illness, teen now has lungs like 'a 70-year-old's'

Insider

Medical scans show the damage vaping could do to your body, including blisters and lung collapse

PBS

What are symptoms of vaping-related lung disease? Answers to your e-cigarette questions

Featured Content

We don’t smoke the sh*t. We just sell it. We reserve that right for the young, the poor, the black and the stupid.

- R.J. Reynolds Executive
Read article

COVID-19 and Tobacco: What You Need to Know Now

We Are Not Profit: Decades of targeting and deceit can end with you.

E-cigarettes: Tobacco Industry’s Gateway to Addiction

The tobacco industry's products kill more African Americans annually than AIDS, alcohol, car accidents, illegal drugs, murders and suicides combined.

Learn More

New 2019 law means smoking and vaping are prohibited in most areas in California state parks and beaches.

Learn more

Videos

California Tobacco Control Program | Celebrating 30 Years Of Health Justice
Smoking/Vaping & Coronavirus
Real Artists Speak the Truth About Menthol Cigarettes
How In-Store Tobacco Marketing Threatens Our Youth
Smoke Travels
Thrown Away
Bedroom
Identify which products teens are vaping

Explore by Topic

E-Cigarettes Environment Health Health Equity Other Tobacco Products Secondhand Smoke Tobacco Industry Youth