Our latest efforts

Stay at Home Order and Secondhand Smoke

Most of us are staying close to home this season to keep ourselves and others safe. This could mean a rise in toxic secondhand smoke exposure, not only from cigarettes, but from marijuana and vape. Learn the steps you can take to keep your home smokefree, especially now that lung health is key.

We Are Not Profit

For too long Big Tobacco has been strategically killing the Black community with menthol cigarettes. It’s time to make things right.

Flavors Hook Kids

Four out of five kids who vape nicotine use flavors. Learn how to talk to your kids about vaping and how to help end the youth vaping epidemic.

In the news

NY Times

Vaping Links to Covid Risk Are Becoming Clear

NY Times

Smokers and Vapers May Be at Greater Risk for Covid-19

ABC News

E-cigarettes highlight the challenges of dealing with plastic waste

The Atlantic

Vaping’s Plausible Deniability Is Going Up in Smoke

NBC News

What is in a vape? Everything you need to know

Salon

Study raises concern about e-cigarette waste

PBS

What are symptoms of vaping-related lung disease? Answers to your e-cigarette questions

Featured Content

We don’t smoke the sh*t. We just sell it. We reserve that right for the young, the poor, the black and the stupid.

- R.J. Reynolds Executive
Read article

COVID-19 and Tobacco: What You Need to Know Now

We Are Not Profit: Decades of targeting and deceit can end with you.

E-cigarettes: Tobacco Industry’s Gateway to Addiction

The tobacco industry's products kill more African Americans annually than AIDS, alcohol, car accidents, illegal drugs, murders and suicides combined.

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New 2019 law means smoking and vaping are prohibited in most areas in California state parks and beaches.

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Videos

California Tobacco Control Program | Celebrating 30 Years Of Health Justice
Smoking/Vaping & Coronavirus
Real Artists Speak the Truth About Menthol Cigarettes
How In-Store Tobacco Marketing Threatens Our Youth
Smoke Travels
Thrown Away
Bedroom
Identify which products teens are vaping

Explore by Topic

E-Cigarettes Environment Health Health Equity Other Tobacco Products Secondhand Smoke Tobacco Industry Youth