Whether it’s called mint, menthol, or arctic freeze, menthol is a dangerous flavor added to cigarettes, vapes, chew and other tobacco products to hook new tobacco users. The tobacco industry has used menthol and mint as a predatory tactic to keep smokers smoking and introduce new smokers to a new taste.
Menthol is derived from mint plants or synthetically produced1 for use in a variety of products, such as lip balm or cough medicine. But Big Tobacco exploits menthol’s cooling taste and sensation to addict youth and new smokers.1
Menthol added to cigarettes masks the harsh taste. It also numbs the throat making the toxic smoke making it easier to inhale.1 This makes it easier for new smokers to smoke.1 Unfortunately, it also allows smokers to inhale the smoke more deeply, which causes harmful particles to settle deeper inside the lungs.2
And that’s not all. Research shows that the sensory effects and flavor of menthol can also make cigarettes much harder to quit.3 People who smoke menthol cigarettes show greater signs of nicotine addiction and are less likely to successfully quit smoking than other smokers.4 5
There was a chance to stop Big Tobacco’s destructive use of menthol in 2009 when the federal government banned using flavors in cigarettes through the Tobacco Control Act.
But Big Tobacco lobbied to keep menthol on the market – a huge loophole costing lives.
Sadly, while overall smoking decreased, the proportion of people using menthol cigarettes sharply increased, compared to regular cigarettes. Menthol cigarette use is far more common among youth and young adults than regular cigarettes.6 It’s estimated that more than half of smokers between the ages of 12 and 17 smoke menthol cigarettes.5
Menthol has been the tobacco industry’s recruitment tool for far too long.
Tobacco companies are now working hard to keep existing menthol loopholes intact. Juul, which owns 60% of the e-cigarette market10, announced in November 2019 that they stopped selling their “mint” flavor but kept their “menthol” flavor on the market. What’s the difference between mint and menthol? Not much. Menthol comes from the mint plant so the flavoring is similar although the sensation may differ. According the the 2019 Monitoring the Future data, mint is the most popular vape flavor among kids. Former FDA Commissioner said, “If menthol is exempted from a flavor ban on e-cigs, Juul will immediately re-name their candy mint flavor (the top preferred by kids) to “menthol plus” and sell it as a menthol.”
Protect our communities from menthol tobacco products.