Kids and the Tobacco Predator

March 6, 2020

“Kids and Tobacco Predator” shows multiple kids handling, playing with and sniffing various tobacco products, including e-cigarettes, cigarillos, and smokeless tobacco products. The children are not told the products are tobacco products, so their reactions are genuine and unscripted. The ad educates viewers on the use of flavorings and colorful packaging by the tobacco industry to target kids.