The Tobacco Industry’s Marketing Playbook

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Many famous actors in the 1950s and ’60s were spokespeople for the tobacco industry, including Lucille Ball and Desi Arnaz, as well as the most recognized icon of all time, “The Marlboro Man” (Wayne McLaren), and died of tobacco-related diseases. 2 3

Camel Ad: Doctors

Viceroys Ad: Dentists

Santa, Camel Prince Albert

Kid, Philip Morris

Low Tar, Golden Lights

Camel: Pleasure to Burn Female

Lucile Ball and Desi Arnaz, Philip Morris

Tobacco advertising has been deceiving the public for nearly a century and preying on youth - using cartoon characters and child actors to entice young viewers. The tobacco industry also used celebrities, iconic childhood characters and respected professionals in its advertising.

Camel: Pleasure to Burn Male

Lucile Ball, Philip Morris

Chesterfield: Ronald Reagan