The Tobacco Industry’s Marketing Playbook
March 2, 2020
March 2, 2020
Many famous actors in the 1950s and ’60s were spokespeople for the tobacco industry, including Lucille Ball and Desi Arnaz, as well as the most recognized icon of all time, “The Marlboro Man” (Wayne McLaren), and died of tobacco-related diseases. 2 3
Tobacco advertising has been deceiving the public for nearly a century and preying on youth - using cartoon characters and child actors to entice young viewers. The tobacco industry also used celebrities, iconic childhood characters and respected professionals in its advertising.
