People With Mental Health Challenges

Big Tobacco actively works to ensure that they can profit off people with mental health challenges. They funded misleading research to show that people with mental illness can use their products to relieve symptoms.¹ The Industry has even distributed free cigarettes in psychiatric facilities.²

Due to predatory tactics like these, people with mental health challenges have the second highest smoking and tobacco use rates in California.³ Factors such as stressful living conditions, low income and lack of access to health coverage and care can all make attempts to quit more challenging.⁴

People with mental health challenges shouldn’t have to fight off Big Tobacco.

How you can help

You have a voice and can make a difference.

For decades, the tobacco industry has aggressively targeted California’s diverse communities with predatory practices. Internal documents from Big Tobacco outline their strategies – many of which are shocking attempts to peddle deadly products by way of product discounts and manipulative advertising. They even gave away free products to youth in the past. These tactics masquerade as support for communities under the guise of cultural celebration.

Unfortunately, the tactics have worked. Big Tobacco aggressively targeted communities and, as a result, some populations have higher rates of tobacco use, experience greater secondhand smoke exposure at work and at home, and have higher rates of tobacco-related disease than the general population.¹

Addressing tobacco-related health inequities is key to California’s efforts to fight tobacco, our state’s number one cause of preventable death and disease.² Tobacco use, pricing, and its impact across California were analyzed where significant disparities were found across various populations. See how Big Tobacco affects each community in the Nation’s most diverse state.

A Story Of Inequity Methodology >