LGBTQ

The Story of LGBTQ

What comes to mind when someone is described as “scum?” A lowlife. A criminal. A degenerate. That’s exactly what Big Tobacco thinks of people who identify as LGBTQ, even naming a marketing plan targeting LGBTQ in San Francisco “Project SCUM.”1

Tobacco companies were among the first to “support” LGBTQ communities—but they were never allies. They sought to demonstrate their allegiance by advertising in LGBTQ publications and sponsoring community and pride events. They exploit any feelings of isolation and despair this community experiences by promoting smoking as a way to bond with one another and relieve stress.2

Over the past 10 years, the smoking rate of LGBTQ populations has dropped by nearly half – the biggest drop of any group.3

But Big Tobacco doesn’t just sell cigarettes anymore – they’ve flooded the market with new tobacco products, such as e-cigarettes, to keep people addicted.  Unfortunately, the overall tobacco use rate for LGBTQ populations is still high at 24%.4

LGBTQ communities don’t need Big Tobacco to keep its pride.

  1. http://www.lung.org/assets/documents/research/lgbt-report.pdf
  2. http://www.lung.org/assets/documents/research/lgbt-report.pdf
  3. 2017 Story of Inequity, Indicator: Rate of change in prevalence of adult cigarette smoking by priority population group, 2007 to 2013-2014.
  4. 2017 Story of Inequity, Indicator: Prevalence of adult tobacco use by priority population group, including cigarettes, e-cigarettes and other tobacco products.

The Proof is in the Data

Indicator
LGBTQ
General Population
Adult Tobacco Use
1.Adult Cigarette Use: Adult cigarette smoking prevalence19.1%12.4%
  • UCLA Center for Health Policy Research. AskCHIS 2013-2014. http://ask.chis.ucla.edu.
  • no data on people identifying as transgender or queer
2.Change in Adult Cigarette Use: Rate of change in adult cigarette smoking, 2007 to 2014-47.6%-16.1%
  • UCLA Center for Health Policy Research. AskCHIS 2007. http://ask.chis.ucla.edu.
  • UCLA Center for Health Policy Research. AskCHIS 2013-2014. http://ask.chis.ucla.edu.
  • no data on people identifying as transgender or queer
3.Adult Tobacco Use: Adult tobacco use prevalence (including all tobacco products, e.g. cigarettes, e-cigarettes, other tobacco products)24%17.4%
  • California Department of Public Health, California Tobacco Control Program. Behavioral Risk Factor Surveillance System, 2013-2014.
  • no data on people identifying as transgender or queer
Availability of Tobacco & Tobacco Industry Influence
4.Cheapest Cigarettes: Average price for the cheapest pack of cigarettes$4.67$4.58
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
  • no data on people identifying as transgender or queer
5.Flavored Little Cigar Price: Average price for a single flavored little cigar/cigarillo$0.98$0.97
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
  • no data on people identifying as transgender or queer
6.Tobacco Stores: Density of stores selling tobacco per 100,000 residents9486
  • California Department of Tax and Fees Administration. California Cigarette and Tobacco Products Retailer Licensees, October 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
  • no data on people identifying as transgender or queer
7.Flavored Tobacco: Proportion of stores that sell flavored non-cigarette tobacco products79.9%81.8%
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
  • no data on people identifying as transgender or queer
8.Menthol Cigarettes: Proportion of stores that sell menthol cigarettes92.1%92.2%
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
  • no data on people identifying as transgender or queer
9.Tobacco Advertising: Percentage of stores that keep 90% of their storefronts free from any advertising35.4%37%
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
  • no data on people identifying as transgender or queer
Secondhand Smoke
10.Smoke-free Homes: Proportion of smoke-free homes93%92.9%
  • California Department of Public Health, California Tobacco Control Program. Behavioral Risk Factor Surveillance System, 2013-2014.
  • no data on people identifying as transgender or queer
Cessation
11.California Smokers’ Helpline Enrollees: Proportion of California Smokers' Helpline enrollees6.7%6.6%
  • California Smokers' Helpline. Helpline Caller Intake Reports, July to December 2016.
  • no data on people identifying as transgender or queer
12.Quitting: Proportion of smokers who tried quitting in the last 12 months60.1%60.6%
  • UCLA Center for Health Policy Research. AskCHIS 2013-2014. http://ask.chis.ucla.edu.
  • no data on people identifying as transgender or queer

How you can help

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A Story of Inequity

Tobacco's Impact on Health Disparities in California

For decades, the tobacco industry has aggressively targeted California’s diverse communities with predatory practices. Internal documents from Big Tobacco outline their strategies – many of which are shocking attempts to peddle deadly products by way of product discounts and manipulative advertising. They even gave away free products to youth in the past. These tactics masquerade as support for communities under the guise of cultural celebration.

Unfortunately, the tactics have worked. Big Tobacco aggressively targeted communities and, as a result, some populations have higher rates of tobacco use, experience greater secondhand smoke exposure at work and at home, and have higher rates of tobacco-related disease than the general population.1

Addressing tobacco-related health inequities is key to California’s efforts to fight tobacco, our state’s number one cause of preventable death and disease.2 Tobacco use, pricing, and its impact across California were analyzed where significant disparities were found across various populations. See how Big Tobacco affects each community in the Nation’s most diverse state.

A Story Of Inequity Methodology >

  1. Centers for Disease Control and Prevention and Tobacco-Related Disparities
  2. Extinguishing the Tobacco Epidemic in California, April 11, 2017, Centers for Disease Control and Prevention