Hispanic/Latino

The Story of Hispanic/Latino

What’s one of the most insidious ways to infiltrate a community? Gain favor for your deadly products by funding schools and children’s educations. Big Tobacco financially supported primary and secondary schools, universities and colleges, and even scholarship programs for Hispanic/Latino communities to create the illusion that they’re supporting the future of the community.1 Big Tobacco lobbied and donated large amounts of money to the Hispanic Chamber of Commerce to oppose tobacco tax increases, trying to make elected officials their puppets.2

All this money from the tobacco industry is devastating to the health of Hispanic/Latino communities. Lung cancer is the leading cause of cancer deaths among Hispanic/Latino populations in California, and smoking causes 80-90% of lung cancer cases.3

But Big Tobacco doesn’t stop there – the industry also aggressively discounts flavored cigar and cigarillos in pre-dominantly Hispanic/Latino neighborhoods to hook new customers.4

Stay aware of Big Tobacco’s predatory tactics—they’re going to do everything they can to keep a deadly grip on Hispanic/Latino communities.

  1. https://www.tobaccofreekids.org/assets/factsheets/0134.pdf
  2. Invisibly, Tobacco Firms Back Campaign Against Higher Cigarette Taxes, Washington Post, August 26, 1994.
  3. Smoking & Tobacco Use: Highlights: Hispanic and Tobacco, Centers for Disease Control & Prevention
  4. 2017 Story of Inequity, Indicator: Average price for a single of the leading brand of flavored little cigar/cigarillo by priority population group.

The Proof is in the Data

Indicator
Hispanic/Latino
General Population
Adult Tobacco Use
1.Adult Cigarette Use: Adult cigarette smoking prevalence10.3%12.4%
  • UCLA Center for Health Policy Research. AskCHIS 2013-2014. http://ask.chis.ucla.edu.
2.Change in Adult Cigarette Use: Rate of change in adult cigarette smoking, 2007 to 2014-25.2%-16.1%
  • UCLA Center for Health Policy Research. AskCHIS 2007. http://ask.chis.ucla.edu.
  • UCLA Center for Health Policy Research. AskCHIS 2013-2014. http://ask.chis.ucla.edu.
3.Adult Tobacco Use: Adult tobacco use prevalence (including all tobacco products, e.g. cigarettes, e-cigarettes, other tobacco products)15.6%17.4%
  • California Department of Public Health, California Tobacco Control Program. Behavioral Risk Factor Surveillance System, 2013-2014.
Youth Tobacco Use
4.Youth Cigarette Use: Youth cigarette smoking prevalence4.3%4.3%
  • California Department of Public Health, California Tobacco Control Program. California Student Tobacco Survey, 2015-2016.
5.Change in Youth Tobacco Use: Rate of change in youth cigarette smoking, 2002 to 2016-69.7%-73.4%
  • California Department of Public Health, California Tobacco Control Program. California Student Tobacco Survey, 2001-2002.
  • California Department of Public Health, California Tobacco Control Program. California Student Tobacco Survey, 2015-2016.
6.Youth Tobacco Use: Youth tobacco use prevalence (including all tobacco products, e.g. cigarettes, e-cigarettes, other tobacco products)13.5%13.6%
  • California Department of Public Health, California Tobacco Control Program. California Student Tobacco Survey, 2015-2016.
Availability of Tobacco & Tobacco Industry Influence
7.Cheapest Cigarettes: Average price for the cheapest pack of cigarettes$4.53$4.58
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
8.Flavored Little Cigar Price: Average price for a single flavored little cigar/cigarillo$0.91$0.97
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
9.Tobacco Retail Licensing: Proportion of population protected by a strong tobacco retail licensing law38.4%36.6%
  • California Department of Public Health, California Tobacco Control Program. Policy Evaluation Tracking System, December 2015.
  • U.S. Census Bureau. American Community Survey, 2009-2013.
10.Tobacco Stores: Density of stores selling tobacco per 100,000 residents11686
  • California Department of Tax and Fees Administration. California Cigarette and Tobacco Products Retailer Licensees, October 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
11.Flavored Tobacco: Proportion of stores that sell flavored non-cigarette tobacco products81.3%81.8%
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
12.Menthol Cigarettes: Proportion of stores that sell menthol cigarettes91.3%92.2%
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
13.Tobacco Advertising: Percentage of stores that keep 90% of their storefronts free from any advertising32.7%37%
  • California Department of Public Health, California Tobacco Control Program. Healthy Stores for a Healthy Community, 2016.
  • U.S. Census Bureau. American Community Survey, 2011-2015.
Secondhand Smoke
14.Smoke-free Multi-unit Housing: Proportion of population protected by a smoke-free multi-unit housing law5.8%8.6%
  • California Department of Public Health, California Tobacco Control Program. Policy Evaluation Tracking System, December 2016.
  • U.S. Census Bureau. American Community Survey, 2009-2013.
15.Smoke-free Homes: Proportion of smoke-free homes95.3%92.9%
  • California Department of Public Health, California Tobacco Control Program. Behavioral Risk Factor Surveillance System, 2013-2014.
Cessation
16.California Smokers’ Helpline Enrollees: Proportion of California Smokers' Helpline enrollees15.8%29%
  • California Smokers' Helpline. Helpline Caller Intake Reports, July to December 2016.
17.Quitting: Proportion of smokers who tried quitting in the last 12 months67.5%60.6%
  • UCLA Center for Health Policy Research. AskCHIS 2013-2014. http://ask.chis.ucla.edu.
18.Doctor Advice to Quit: Proportion of smokers whose doctors advised them to quit41.7%47.3%
  • California Department of Public Health, California Tobacco Control Program. Online California Adult Tobacco Survey, 2016.

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A Story of Inequity

Tobacco's Impact on Health Disparities in California

For decades, the tobacco industry has aggressively targeted California’s diverse communities with predatory practices. Internal documents from Big Tobacco outline their strategies – many of which are shocking attempts to peddle deadly products by way of product discounts and manipulative advertising. They even gave away free products to youth in the past. These tactics masquerade as support for communities under the guise of cultural celebration.

Unfortunately, the tactics have worked. Big Tobacco aggressively targeted communities and, as a result, some populations have higher rates of tobacco use, experience greater secondhand smoke exposure at work and at home, and have higher rates of tobacco-related disease than the general population.1

Addressing tobacco-related health inequities is key to California’s efforts to fight tobacco, our state’s number one cause of preventable death and disease.2 Tobacco use, pricing, and its impact across California were analyzed where significant disparities were found across various populations. See how Big Tobacco affects each community in the Nation’s most diverse state.

A Story Of Inequity Methodology >

  1. Centers for Disease Control and Prevention and Tobacco-Related Disparities
  2. Extinguishing the Tobacco Epidemic in California, April 11, 2017, Centers for Disease Control and Prevention