JUUL: Tobacco’s latest secret weapon

Tobacco doesn’t just mean cigarettes anymore – the number of new e-cigarettes and vaping products on the market is astonishing.  Many of these new products are designed to entice new customers, including kids, with thousands of appealing flavors, and with a look that is easy to hide in plain sight.

Google it: “teens hooked on JUUL” 

To the left, JUUL pods containing nicotine and chemical flavoring. They are inserted into the device, center, and inhaled.

JUUL vaping products are perfect examples of this deceitful tactic.  It’s an e-cigarette that is easily mistaken for a flash drive or portable phone charger and can be discreetly charged on a laptop, making it extremely difficult  for parents and teachers to spot. A JUUL can even be dressed up to look even more harmless by adding a sticker decal to the outside that come in fun, bright colors.

But don’t be fooled by it’s innocent look, a JUUL  is still a highly addictive tobacco product with high nicotine levels. Its look hides its potency – sized less than a square inch, the JUUL pod, the part of a JUUL filled with flavors and nicotine, packs a powerful punch and may contain the same amount of nicotine levels as a pack of cigarettes or 200 hits.1

What is concerning is that teens can go through a JUUL pod in one day. Health experts have become alarmed by JUUL’s growing popularity among youth, driven by a combination of kid-friendly flavors, high nicotine levels and a new look.1

Not only is nicotine highly addictive, but it’s a neurotoxin, which means it’s a poison that acts on the nervous system.  Nicotine exposure can have lasting damaging effects on adolescent brain development, including cognition, attention and mood.2 But nicotine isn’t the only problem – we’re now seeing evidence that chemicals used in e-cigarette “juice” can cause severe respiratory disease.3

E-cigarettes are now the most commonly used type of tobacco product among California high school students.4 Research also shows that youth who use e-cigarettes are three times more likely to use traditional cigarettes a year later.5

Don’t let the innocent packaging or attractive flavors used by tobacco companies fool you into thinking they’re selling anything other than a dangerous, addictive product.  To learn more about e-cigarettes, including JUUL, please visit the Centers for Disease Control and Prevention’s fact sheet on the popularity and harm of e-cigarettes here.

Share this Article