The tobacco industry has specifically targeted young people to replace older smokers who either quit or die.
Visit the Marketing to Youth section to learn about how the tobacco industry continues to use deceptive marketing methods to hook youth.
- If you see tobacco ads in your family’s magazines, rip them out and write to the editor or publisher. Ask them to protect their readers by refusing to promote a product that will prematurely kill one of every two users. 1 2
- Write or speak to store managers/owners to ask them to remove tobacco advertising within children’s view (eye level of three feet or below), and away from candy displays.
- If you see candy cigarettes, bubble gum cigars or other tobacco look-a-like items being sold, explain to the manager/owner how these products send the message to kids that smoking is fun.
- If you see smoking depicted in movies rated G, PG or PG-13, write to the movie studios to express your displeasure. Sample letters are available here.
- Find out what your local tobacco control organization is doing and how you can get involved.