“You’ve Come a Long Way, Baby!” Virginia Slims was the first and most popular female-specific cigarette brand. Philip Morris launched the brand in 1968 at the height of…
Big Tobacco Gaining Ground in Minority Communities During the past decade, the tobacco industry has aggressively increased advertising and promotional campaigns placed in ethnic neighborhoods, deliberately targeting minority populations.…
Twisting Values The Lesbian, Gay, Bisexual and Transgender (LGBT) population has been a focus of the tobacco industry since Philip Morris placed its first…
Sneaking Its Way into Our Communities What is sampling? Sampling is the distribution of coupons and smokeless tobacco for free or cigarettes at a nominal cost (such as…
Smoke Screen The tobacco industry has long used movies to reinforce the glamorous image of smoking. Historically, the industry spent millions to have on-screen…
Deep Pockets and Deception The tobacco industry’s influence is everywhere, yet most Californians have become so accustomed to the ways that tobacco infiltrates our daily lives…
The Relentless Predator Fact: The tobacco industry creates and markets a product that, when used as directed, will kill one out of two regular smokers…
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