E-cigs are seen as modern, new, and “disrupting” regular smoking. But a look at the advertising tells a different story: that of history repeating itself.
Ah, Big Tobacco’s good ol’ days, when smoking was glamorous and sophisticated. They’d love it if e-cigs could bring those days back.
If it’s futuristic, it must be good for you, right? Just like with Chesterfield, Vuse works the high-tech angle, even going so far as to call it a “digital vapor cigarette.” What does that even mean?
'Tis the Season...For Tobacco
Cigarette brands have tried to co-opt Christmas since forever ago. MarkTen uses a similar approach with their tagline, “Let it glow.” We’d hate to hear the rest of the lyrics to that carol.
Big Tobacco Doesn't Like Quitters
“Why quit?” Blu asks, echoing an earlier, similarly desperate plea from True.
American As Apple Pie
Blu strikes a patriotic pose in this ad, featuring a rugged individualist puffing on an e-cig to fight the tyranny of…something. (We should also point out that likening nicotine addiction to freedom is fairly ridiculous.)
Green Smoke takes a page from the Salem playbook with nature imagery. Because nothing says natural, eco-friendly, and wholesome like inhaling toxic chemicals from a device made in a factory!