The tobacco industry is betting big on e-cigarettes to hook its next generation of customers, working hard to mislead people that vaping products, such as e-cigarettes, are harmless. That is just not true. E-cigarettes contain toxic chemicals with health risks we are only beginning to understand. For example, the American Heart Association recently published research that found that chemicals in e-liquid may impair the heart’s ability to pump blood.1 A Harvard study showed that diacetyl, a chemical found in many e-juices, is linked to a dangerous respiratory disease known as popcorn lung.2 But the health risks of e-cigarettes are just one part of the story.
Research is finding that e-cigarettes have a “gateway effect” on youth: youth who use e-cigarettes are three times more likely to use traditional cigarettes a year later.3
This was likely the tobacco industry’s plan all along – get young people hooked with products that “seem” less harmful with thousands of flavors that are enticing to kids and mask their real danger. And it’s working – more and more kids who wouldn’t otherwise use a tobacco product are using e-cigarettes4 – it’s the most common type of tobacco used among high school students.5
Don’t be fooled – the tobacco industry’s only goal is to get as many people as possible addicted to a deadly product. To learn more visit www.flavorshookkids.org.