How you see you

How Big Tobacco sees you

How Big Tobacco Sees You

For decades, the tobacco industry has aggressively targeted California’s diverse communities with predatory practices. Read More

How You See You African American/Black How Big Tobacco Sees You African American/Black There are up to 10 times more tobacco ads in African American/Black neighborhoods than in others. See the Full Story

How Big Tobacco Sees African American/Black There are up to 10 times more tobacco ads in African American/Black neighborhoods than in others.

How You See You Asian/Pacific Islander How Big Tobacco Sees You Asian/Pacific Islander A Tobacco executive stated that Asian American populations would be a profitable target due to “this community being generally predisposed toward smoking." See the Full Story

How Big Tobacco Sees Asian/Pacific Islander A Tobacco executive stated that Asian American populations would be a profitable target due to “this community being generally predisposed toward smoking."

How You See You People With Mental Health Challenges How Big Tobacco Sees You People With Mental Health Challenges Big Tobacco promoted cigarettes as a medicinal substance in behavioral health treatment facilities. See the Full Story

How Big Tobacco Sees People With Mental Health Challenges Big Tobacco promoted cigarettes as a medicinal substance in behavioral health treatment facilities.

How You See You American Indian How Big Tobacco Sees You American Indian The tobacco industry appropriates American Indian cultures in marketing, using valued traditions to promote tobacco use. See the Full Story

How Big Tobacco Sees American Indian The tobacco industry appropriates American Indian cultures in marketing, using valued traditions to promote tobacco use.

How You See You Low-income How Big Tobacco Sees You Low-income Big Tobacco targeted children living in low-income housing projects by handing out free packs of cigarettes in the 50s. See the Full Story

How Big Tobacco Sees Low-income Big Tobacco targeted children living in low-income housing projects by handing out free packs of cigarettes in the 50s.

How You See You Rural Communities How Big Tobacco Sees You Rural Communities Big Tobacco warps rural masculine ideals by depicting rugged images of cowboys, hunters, and racecar drivers in their advertising, making people living in rural communities some of Big Tobacco’s best customers. See the Full Story

How Big Tobacco Sees Rural Communities Big Tobacco warps rural masculine ideals by depicting rugged images of cowboys, hunters, and racecar drivers in their advertising, making people living in rural communities some of Big Tobacco’s best customers.

How You See You Hispanic/Latino How Big Tobacco Sees You Hispanic/Latino Big Tobacco gave $75,000 to the Hispanic American Chamber of Commerce to mail 92,000 letters urging businesses to protest tobacco tax increases. See the Full Story

How Big Tobacco Sees Hispanic/Latino Big Tobacco gave $75,000 to the Hispanic American Chamber of Commerce to mail 92,000 letters urging businesses to protest tobacco tax increases.

How You See You LGBTQ How Big Tobacco Sees You LGBTQ In 1995, a tobacco company created a targeted marketing plan for Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) communities called “Project SCUM”. See the Full Story

How Big Tobacco Sees LGBTQ In 1995, a tobacco company created a targeted marketing plan for Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) communities called “Project SCUM”.