Did You Know?
The tobacco industry has been deceiving the public for nearly a century, and they're still at it.

The Relentless Predator

Mousetrap: You are smarter than they are; Say 'Enough' to the tobacco industry.

Fact: The tobacco industry creates and markets a product that, when used as directed, will kill one out of two regular smokers prematurely. 1 2

Fact: The tobacco industry adjusts the nicotine levels in cigarettes to make it harder for you to quit. 3

Fact: The tobacco industry adds ammonia to tobacco to speed up the nicotine hit to your brain. 4

Fact: The tobacco industry needs new smokers to replace those who quit or die, so they advertise. They spent over $12 billion marketing their products nationwide in 2006 - that's $42 for every man, woman and child accounted for in the U.S. Census. 5 6

  • CDC's Best Practices for Comprehensive Tobacco Control Programs-2007
  • Doll, R., Peto, R., Boreham, J., Sutherland, I. Mortality in Relation to Smoking: 50 years' Observations on Male British Doctors. British Medical Journal, 2004.
  • Bates, Clive. Tobacco Additives: Cigarette Engineering and Nicotine Addiction. 14 July 1999. Action on Smoking and Health.
  • Pankow, J. F., Mader, B. T., Isabelle, L. M., Luo, W., Pavlick, A., and Liang, C. (1997). Conversion of NIcotine in Tobacco Smoke to its Volatile and Available Free-Base Form Through the Action of Gaseous Ammonia. Environmental Science Technology, 31(8), 2428-2433.
  • Federal Trade Commission Cigarette Report for 2006, Issued 2009.
  • U.S. Census Bureau, Census 2006 (Total U.S. Population = 299 million).